Franz Wulf establishes the Franz Wulf & Co. plastic product factory.
MY WORLD.MY HOME.
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How it all started
Our history
1949
1953
1956
1958
1960
1971
1975
1977
1982
1990
1995
1998
2004
2008
2009
2011
2012
2013
2014
2015
2016
2017
2017
2017
2018
2018
2018
2019
2019
2019
2020
2021
2021
2022
2023
2024
1949
1953
The legendary butterfly on the coffee-pot drip catcher was the company's first successful product.
1956
The business grows: and moves to Emsdetten, where the very first plant-care articles were produced.
1958
"EMSA Plastic" becomes a registered trademark.
1960
The first EMSA tableware series: The two-colour design was entirely in touch with the trend of that period.
1971
The red spot becomes the final corporate logo.
1975
Move into the administration building on Grevener Damm in Emsdetten.
1977
The “Top-Frisch” range is introduced with around 20 stackable pieces for keeping fresh, freezing and serving. The company is renamed “EMSA Werke”.
1982
"Press - Twist - Seal!" – The patented Thermomatic closure system is a true innovation in the vacuum jug sector.
1990
The SAMBA Vacuum jug is launched.
1995
The next generation of EMSA classics: Quick-Tip jugs for single-handed operation.
1998
The first EMSA website goes online. Implementation of e-mail communication.
2004
The innovative storage container CLIP & CLOSE takes the market by storm.
2008
"My World. My Home." The new brand claim embodies the overall EMSA philosophy: Whether at home, in the garden or on the go – EMSA offers a world full of good ideas "made in Germany" and combines indoor and outdoor lifestyles.
2009
EMSA celebrates its 60th anniversary – at the very same time as the Federal Republic of Germany.
With the new brand ESTERAS by EMSA, handmade planters and fountains made of innovative fibreglass material expand the garden range.
Establishment of the production facility in Vietnam.
2011
Further investments in the location Germany: A new assembly line is created –for the new generation CLIP & CLOSE food storage containers.
2012
EMSA receives the "Emsdetten Business Award 2012" and becomes the "Ambassador for the business location Emsdetten".
The Travel Mug is introduced to the market.
2013
Christian Rach and EMSA launch the Mission Freshness: Those who keep food fresh right throw less away! And the CLIP & CLOSE food storage containers help you do that. Thanks to the unique freshness seal, food stays fresh longer – scientifically proven.
2014
EMSA wins the 5th award of the Marketing-Club Münster/Osnabrück – for its holistic marketing approach as well as the successful "Mission Freshness" campaign.
Idea management and true innovations "made in Emsdetten" pay off: EMSA is awarded the "Top 100" seal and now belongs to the top innovators among German SMEs.
2015
For the second time now, EMSA has again been awarded the "Top 100" seal, and thus continues to belong to the top innovators among German SMEs.
2016
This is the third time in a row that EMSA has been rated among the top most innovative medium-sized companies in Germany and won the "Top 100" seal.
EMSA is a part of the global corporate group Groupe SEB since May of 2016.
2017
The “Reduce, reuse, refill!” campaign raised awareness of sustainability – an important subject, as 320,000 takeaway coffee cups are used every hour in Germany.
The TRAVEL MUG makes for a more environmentally friendly alternative: these thermo mugs achieved the overall rating “good” in the ÖKO-TEST.
2017
The CLIP & CLOSE ice cube box received the pro-K Award 2017. Here’s what the jury had to say about it: “Ice with style: a great combination. This product is easy to fill with water and makes removing the ice cubes a breeze.”
2017
“This is the fourth time in a row that EMSA has been rated among the top most innovative medium-sized companies in Germany and won the "Top 100" seal. EMSA has been rated the top kitchenware brand in the vacuum jugs and mugs category.”
2018
The PONZA Pump vacuum jug wins the pro-K Award! It managed to impressively convince in the realms of innovation, design and functionality.
The SMART foil cutter and the CLIP & CLOSE ice cube box are awarded the German Design Award.
2018
EMSA receives the pro-K certificate "Zero Granulate Loss".
2018
Introduction of the CLICK & GROW Smart Garden - the first product with a plug.
2019
The TRAVEL MUG Easy Twist is launched – the next generation of our best-selling product.
2019
EMSA celebrates 70 years of ideas & quality for life.
2019
The Drink2Go TRITAN drinking bottle, the PONZA pump vacuum jug and the TRAVEL MUG Waves vacuum mug receive the German Design Mention award.
The Drink2Go drinking bottles receive the Plus X Award 2018/2019 and the pro-K Award.
2020
Focusing on the household segment: Green Living becomes part of the ANVI Group on 1 July: EMSA and ESTERAS products added to the range of the French market leader for planters Poétic SAS.
2021
New opening: EMSA factory outlet gets new home!
2021
Newsflash: Bludrop drinking bottles launched onto the market as reddot winners in 2021
2022
The bludrop drinking bottle is honored with the German Design Award in the “Excellent Product Design” and “Lifestyle and Fashion” categories.
2023
Facelift for the market leader in Germany: the TRAVEL MUG is launched with a new lid and improved Quick-Press.
2024
Happy Birthday: EMSA celebrates 75 years of ideas & quality for life.
That's what we stand for –
around the world, today and tomorrow!
around the world, today and tomorrow!
Quality & Responsibility
For more than 75 years, EMSA has been committed to leading-edge brand quality with a responsibility for mankind and his environment. Sustainability is at the core of our actions and also defines the entire value chain – starting with the use of raw materials, to the deployment of energy-efficient production facilities, to the very strictest quality controls. Germany as a location also plays a very important role in this: More than 350 260 employees work here every day in a world full of good ideas "made in Germany". More than 550 employees contribute to these ideas all over the world. Since 2016, EMSA belongs to the French corporate group Groupe SEB, which is active in nearly 150 countries with brands such as Krups, Rowenta, WMF and Tefal as a global reference for electrical appliances – with worldwide more than 32,000 employees.
For more than 75 years, EMSA has been committed to leading-edge brand quality with a responsibility for mankind and his environment. Sustainability is at the core of our actions and also defines the entire value chain – starting with the use of raw materials, to the deployment of energy-efficient production facilities, to the very strictest quality controls. Germany as a location also plays a very important role in this: More than 350 260 employees work here every day in a world full of good ideas "made in Germany".
OUR LOCATIONS
We’re proud that many of our products, such as the CLIP & CLOSE fresh food container and the SAMBA insulated jug, are produced at our headquarters in Emsdetten. That means that production is set in motion and logistics handled right next to the offices where a product is developed.
We’re equally proud to operate our own production facility in Taicang, where we manufacture successful products such as our TRAVEL MUG insulated cup. Having our own production facility gives us the security of being able to consistently meet our high quality standards.
